Media Planning for Digital Marketing
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today's top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
Brisbane
May 28, 2026
Classroom Session
1 Day
About this course
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today's top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
What you'll learn
- Understand the full media planning lifecycle for digital campaigns
- Identify and analyze target audience segments
- Allocate budgets effectively across platforms and campaigns
- Shape media strategies based on goals and KPIs
- Create a structured digital media plan aligned with business outcomes
- Optimize ongoing ad campaigns for better performance and ROI
Course Contents
Module 1: Introduction to Digital Media Planning
- What is media planning?
- Traditional vs digital media
- Key components of a media plan
- Activity
Module 2: Audience Research & Targeting
- Defining your target audience
- Using tools for digital audience insights
- Segmenting by demography, interest, and behavior
Who Should Attend
- Marketing strategists
- Media planners
- Advertisers
- Business owners
- Marketing professionals seeking to enhance digital strategy skills
Prerequisites
Basic knowledge of digital marketing concepts; familiarity with social media platforms is beneficial
Course Materials
Participants will receive media planning templates, audience segmentation guides, budget allocation worksheets, platform comparison charts, KPI tracking templates, campaign optimization checklists, case study analysis documents, and media plan presentation examples.
Course Price
Need Help?
USA/Canada:
+1 469 666 9332
Australia:
+61 (0) 2 28015 5605
info@mangates.com
Ready to Get Started?
Take the next step in your professional development journey with this comprehensive training program.